Closed a 9-point gap to industry benchmark
Revenue 2.6× in 17wks

Diagnosed a 74% funnel drop at a single checkout step. Redesigned the flow in 2 sprints. The result held for 17 consecutive weeks.

• Product Designer • Cross-functional team of 6 • 2 sprint

Key results

+163%

+11pp

~32%

17wks

Weekly Order Entry Growth

Completion Rate Lift (from 21% → 32%)

Checkout Completion

Durability Sustained Growth

One redesign.
Two sprints.
2.6× for 17 weeks.

Quantitative data showed a 74% drop at the billing and shipping step. Hotjar sessions showed why: once a user receives a price and lead time, they've completed their primary goal. Everything after that reads as friction with no perceived value. The decision wasn't to redesign the billing section — a competitive analysis and mid-fidelity prototyping showed that path was high effort, low return. Instead, I aligned the CEO, CTO, marketing lead, and sales lead on a leaner bet: reduce steps, reuse existing components, ship in 2 sprints.
The result held for 17 consecutive weeks.

I work from the data out — diagnosis first, design second.

If that's the kind of thinking you need, reach out.

Or reach me directly: hello.tempesta@gmail.com

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