Removed 2 form fields Conversion +41%
Held for 7 months

Found a high-intent leak where users dropped after uploading a part but before completing registration. One sprint, no backend changes. The lift was durable — not a launch spike.

• Product Designer • Cross-functional team of 5 • 1 sprint

Key results

+41%

19→24%

7mo

€760k

Sign-up volume (the result)

Conversion Rate (the mechanism)

Sustained Gain

Pipeline at Risk

Diagnosis.
Decision.
Delivery.

I led the end-to-end redesign of MV's upload-led registration flow — from identifying the leak to shipping the fix and owning the measurement. The problem wasn't obvious: the homepage had a larger absolute drop-off, but the higher-intent upload path was where the real business cost sat. Three converging signals — Mixpanel funnel data, Hotjar session recordings, and direct input from Sales — confirmed that two mandatory fields had no downstream justification. I removed them, negotiated the trade-offs with stakeholders, and shipped in one sprint with no backend changes. Signup conversion lifted 41% in the first month with traffic flat, and held for seven months

Seven months of sustained gain.

The case study explains why it held.

Or reach me directly: hello.tempesta@gmail.com

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